Happy Thursday! Yep, you read that right – a quick midweek issue coming your way. Our two-day shoot this week has been nothing short of invigorating, and it nudged me to share some creative nuggets with you. A big focus for us right now is creative diversity. I’ve written about it a bunch before. Instead of finding one winning style, you need to find multiple winning formats and concepts. That being said, here are 5 concepts you should try
Alright, wanted to keep this short and sweet but just got inspired by being on set making some ad magic. Talk to you soon! |
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Hey, I’m Cody. I'm CMO of a 9 figure DTC brand and write a weekly newsletter with actionable marketing advice to make you a better marketer in 5 minutes a week.
Hey guys, happy Sunday. Hope everybody's having a fantastic weekend and enjoying football. Hope your team won. Go Jets! This week was great. I was lucky enough to have Harley Finkelstein, president of Shopify, on the Marketing Upgraders podcast, and also had a friend, Kat Cole, CEO of Athletic Green, speak to our team about leadership and feedback. I've been reflecting about both this weekend and wanted to share my takeaways from these two incredible leaders and friends. Unfortunately, the...
Happy Sunday! I hope you've had a good weekend and are enjoying this chane of weather. Hoping you enjoyed the first NFL weekend. I do love a Sunday afternoon of being able to relax on the couch with no priorities; except writing this of course. Today we're going to talk ad creative, but a bit different. I've been getting asked about my tips for ad creation on a budget, and it got me thinking. So that's what we'll be doing today; my best tips to create and test ads for a smaller brand without...
Hello! Happy Monday, although it feels like a Sunday. I hope you had an excellent, long weekend. Work-wise, I can't believe it's already September. But if you thought September crept up, today is 88 days from Black Friday, which is under a quarter away. If you're not already planning, this is probably your last chance to start planning. You should ideally be in the thick of it. So, today's issue is going to be all about Black Friday prep with some tips, tricks, and resources for you. Take...