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Cody Plofker

Hey, I’m Cody. I'm CMO of a 9 figure DTC brand and write a weekly newsletter with actionable marketing advice to make you a better marketer in 5 minutes a week.

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Featured Post

Does TV Advertising Work For DTC Brands?

Happy Sunday. Hope everyone is having a great day and a great weekend. I'm actually Today, I want to talk about TV advertising. I've been getting a lot of questions since I've been talking about it, and people have been seeing our ads which is cool. I want to share a bit about it from the creative, strategy, media buying, and measurement. Before we get into the meat and potatoes, I want to tell you about today's sponsor, Insense. Insense is an all-in-one influencer platform and content...

4 days ago • 5 min read

Happy Sunday! I'm wheels up after a long weekend in Nashville, TN and excited to be back to my family in a bit. Today I want to talk about a few finance topics that every founder in DTC needs to know. Special thanks to today's sponsors Parker and Insense. One exciting announcement, I have a new podcast! Last week we launched episode 1 of Marketing Operators. It's me, Connor Rolain from Hexclad, and Connor MacDonalf from Ridge. These are two growth minds I really respect and look up to, so I'm...

18 days ago • 5 min read

Happy Sunday and Happy Easter. Hope you've had a great weekend. A few weeks to a month back I wrote about some hiring and team-building things and asked for some feedback because it's not something I feel like I'm an expert in, but I always like sharing what I'm learning in case it helps. I actually got some good feedback on it and was asked for more, so I want to share just a few thoughts that have been on my mind lately about building a team. So that's what I will do today. Number one is...

25 days ago • 5 min read

Happy Sunday. I hope everybody is having a great weekend. Today, I want to talk about an important finance principle that marketers and finance people need to get right for a direct-to-consumer business. That is, you need to be really clear about which expenses of yours are fixed and which are variable. Why is that important? First, I should define fixed versus variable expenses. Variable expenses are any costs that your business incurs that are directly proportional to the amount of revenue...

about 1 month ago • 3 min read

Happy Sunday! Today I want to talk about some quick and dirty conversion rate optimization tips that I have seen make a big difference. I'll refer to it as CRO to keep it short and sweet. I don't really believe in CRO "hacks" like fake urgency and scarcity with things like countdown timers and the like. I prefer what I call "brand first CRO" where the aim is to improve clarity of messaging, customer experience, and financial outcomes. Here are some things we have done or I have seen that have...

about 1 month ago • 3 min read

Happy Sunday! I've been dealing with a sick kid so it's been a weekend. But fever is going down and she's feeling better so we're in the clear. I'm working on some new ads concepts for an upcoming production and wanted to share some creative strategy tips that anyone can implement to test some new ads that have a really high chance of success. Before we get started, this newsletter is brought to you by PDQ, which is an amazing company we work with at JRB that has added nearly 7 figures to...

about 2 months ago • 6 min read

Happy Sunday! I'm in the back seat of the car writing this; on my way scoping out a potential new retail location with my daughter watching Ms Rachel next to me. Hope you're having a great weekend. Thanks for the positive feedback on the hiring tips last week; I'll definitely be writing more about that kind of stuff now that I know people find it helpful from me. It's become a bigger and bigger part of what I do, but I guess I get imposter syndrome taking about it because I still have so much...

about 2 months ago • 4 min read

Happy Sunday! Hope you're having a great week. Almost two months into the year which is wild. Today I want to talk about something on my mind a ton these days, which is people and recruitment. I had coffee with a multi 9 figure founder this week and his advice to me was that every problem with your company can be fixed by recruitment. He challenged me to rethink how we do some things. I don't think I am an "expert" in the team building category yet so I sometimes feel like I shouldn't be...

about 2 months ago • 5 min read

Hello, happy Monday, fellow marketers. I hope everybody's having a good long weekend. I usually send updates on Sundays, but on a long weekend, Monday feels like a Sunday, so here it is. Today, I want to talk about a specific style of ad that I want to name "Did You Know? Ads. When it comes to Meta ads, I believe you should be creating ads at all places in the funnel. You want to have some ads that are top of the funnel and intended to reach new people. You want to have some that are middle...

2 months ago • 5 min read

Happy Super Bowl Sunday! Whether you're watching tonight for football, the commercials, or Taylor I hope you enjoy it. Trying to get this out beforehand so you have time to read it beforehand. I talk about ads a lot, but I also spend a lot of time focused on web and landing page optimization, so let's talk about that today. Before we get going, today's issue is brought to you by Shoplift. Shoplift is the only AB testing tool built for Shopify. We personally use it, and love it! I've been...

2 months ago • 3 min read
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